How much to charge for a sales funnel? Complete pricing chart

If you are building funnels for clients, one big question always comes up — how much to charge for a sales funnel? There is no fixed price because every funnel is different. 

Some are simple with just two pages, while others include strategy, automation, upsells, and ad setup. Your pricing should depend on the value you provide, your experience level, and the results you can help your client achieve.

Charging the right price is important. If you charge too low, you feel underpaid.

If you charge too high without value, clients won’t agree.  So in this blog, the goal is to find a fair price that matches your skills and the impact your funnel can create.

How much to charge for a sales funnel? Average Pricing:

The pricing of the sales funnel relies on the type of funnel. The greater the number of pages, strategy, and automation, the greater the expense. A basic setup funnel will be cheaper than a complete strategic funnel.

The following is a basic summary of the average pricing:

Some experienced funnel builders also use value-based pricing. Instead of charging a fixed fee, they charge based on results.

This means the price depends on how much money the funnel is expected to generate. The better the results, the higher the earning potential.

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Common Pricing Models

There are different ways you can charge for a sales funnel. The pricing model depends on your experience and the client’s needs.

Flat Fee Pricing

In this model, you charge one fixed amount for the whole project. It is simple and clear for both you and the client.

Best for:

Example:

Value-Based Pricing

Here, you charge based on how much revenue the funnel can make. If the funnel can help the client earn more, you can charge more.

Example:

Best for:

Monthly Retainer

In this model, the client pays you every month to manage and improve the funnel. This is good for long-term work.

Typical range:

Usually includes:

Revenue Share

With revenue share, you take a percentage of the profits instead of charging a big upfront fee.

Example:

Sometimes this is combined with a small upfront payment. This model works well when you trust the product and believe it will sell well.

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What Affects Sales Funnel Pricing?

The price of a sales funnel is not random. It will depend on what you are offering and the amount of work involved. Certain factors might raise the cost, and basic installations are cheaper.

Here are the main factors that affect pricing:

The more strategy and technical work involved, the higher you can charge.

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What Is Usually Included in a Funnel Project?

A standard sales funnel project usually includes the main pages and basic setup needed to start selling.

A typical funnel includes:

More advanced funnels may include extra features for better results.

Advanced funnels may include:

Simple funnels focus on setup. Advanced funnels are strategy and growth-oriented. The more you add, the more value you attach– and the more you can charge.

How to decide on a sales funnel Price?

Pricing may seem confusing at first. However, it is less challenging when you see your capabilities, the effort, and the value you are providing to a client. You need to charge based on your experience and what you can produce.

These are some of the simple questions you should ask yourself before you decide on your price:

How much experience do I have?

When you are new, you should begin with a lower price in order to build your portfolio. When you have results and case studies, you can charge more.

How complex is this funnel?

A simple landing page costs less.  A full funnel with upsells and automation should cost more.

Am I offering strategy or just design?

If you only design pages, charge accordingly. If you help with full strategy, offer flow, and optimization, you can charge premium rates.

Begin small and continue developing. Don’t be afraid of raising your rates as your results improve.

Conclusion

Finally, there is no universal solution to the question of how much to charge for a sales funnel. It will depend on the complexity of the funnel, your experience, and the revenue potential of the client. 

The higher the level of value and strategy you provide, the higher you can charge confidently.

Simple pricing is best when you are new. Gradually raise rates as you have experience and results. Concentrate on providing actual outcomes, and your prices will automatically increase with your expertise.

FAQs

What should the specialists cost a sales funnel?

Professional funnel builders may charge between 3,000 and 15,000 or higher. It is based on strategy, automation, and anticipated outcomes.

Should I charge hourly or a fixed price?

Fixed price is better for most funnel projects. It is clear and easier for both you and the client.

Can I charge based on results?

Yes, you can charge 5% to 15% of projected revenue. This works well for high-ticket offers.

What is included in a basic sales funnel price?

Usually landing page, a thank you page, and a simple setup. More pages and automation increase the cost.