Should You Have a Different Domain for Each Sales Funnel?
When setting up marketing campaigns and sales funnels, this is a common question that everyone has in their mind is that “ should I use a different domain for each funnel, or can i keep things under one domain? It is not simple to say only yes or no.
There are many different things that you have to check like pros and cons, and what works best depends on your business model, audience, branding, technical capacity, and long-term goals.
In this blog I will explore the sales funnel domain in depth. Let’s scroll down!
Key Takeaways:
What do we mean by a sales funnel?
First, we should define what a sales funnel is. A sales funnel is a graphical and functional tool of how potential customers pass through the process of being unaware of what you are offering to them→ interested → evaluating → buying and usually rebuying again and again.
It helps you:
So, when discussing a sales funnel domain, we refer to the domain or URL format that directs prospects within that funnel.
For Example: A landing page, a checkout page, upsell pages and numerous other pages.
The options for domain structure
Broadly speaking you have a few choices when structuring your funnels:
Each of these has advantages and drawbacks, which I will review below in bullets one by one.
Read this: How to Create a Sales Funnel Landing Page For SEO
Pros & Cons of Separate Domains For Each Funnel
Here are some advantages and disadvantages of separate domain for each funnel are:
- A separate domain allows you to tailor the domain name + messaging purely for the funnel/promo.
- A separate domain provides full autonomy for each website with strengthening brand identity and messaging without dilution.
- If a funnel fails the damage to your main brand domain may be more contained.
- A separate domain lets you optimize independently, potentially without conflicting with your core domain’s SEO efforts.
- Different domains lend themselves to highly tailored marketing campaigns, future proofing your ability to sell or spin off sub-brands.
- Additional domains require greater registration cost, hosting fees, development work, and overall maintenance.
- If your funnels sit on separate domains, users might not realise they are connected to your main brand. That can weaken your long-term brand building.
- When you keep everything under one domain it can reinforce each other.
Sub-Domains vs Separate Domains
Here is a comparison short and clear table that helps to understand which works perfectly with each domain.
| Factors | Sub Domain | Separate Domain |
| Brand | It Target Same Company | It Target Different Company |
| Audience Type | Same Audience | Different audience |
| Goal | Helps consolidate and build your main brand’s authority. | Creates a unique brand identity for each product or service. |
| SEO Impact | Slight link to main site | Starts fresh, no authority |
| Best For | If you want long-term brand growth. | If the funnel is niche, temporary, or independent. |
| Examples | courses.mybrand.com (for training under your main business). | myfitnessplan.com (a separate product unrelated to your main site). |
Practical considerations & Tips
Here are some practical and useful considerations to make when choosing whether to use a separate domain a funnel include the following:
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It is essential to consider branding, SEO, source of traffic, cost and long-term strategy before deciding. After selection, invest in best practices, robust landing pages, clear messages and uniform whichever domain structure that you choose.
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