How Much Does It Cost for a Sales Funnel? Pricing Explained
How much does it cost for a sales funnel? This is a common question for many business owners.
The truth is, sales funnel costs can be very different from one business to another. Some funnels are simple and low-cost.
Others are more advanced and need a bigger budget. You can build a funnel yourself, or you can hire experts to do it for you.
In this guide, we explain sales funnel costs in a simple way. You’ll learn what affects the price and how to choose the right option for your budget.
Average Cost of a Sales Funnel
Sales funnel prices can start as low as $19 per month. They can also go up to $50,000 or more for custom builds.
DIY funnel software is usually the cheapest option. Freelancer or agency-created funnels are more expensive due to time and effort savings. Custom funnels are the most costly, yet provide the most levels of support.
The final price will depend on what tools you utilize, the complexity of your funnel, and what it is supposed to accomplish.
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Key Cost Factors for Sales Funnels:
Several things can affect the price of a sales funnel.
A simple funnel with one or two pages costs less. A larger funnel with many steps costs more. The number of pages also matters. More pages mean more work.
If you require follow-ups and sequences, email automation can make it more expensive. Design and copywriting are also important. Design and professional writing are normally more expensive.
Running paid ads or requiring traffic setup might also increase the overall cost. Overall, the more developed your funnel is, the more expensive it will be.
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DIY Sales Funnel Software Pricing:
The cheapest option to start with is DIY sales funnel software. These tools typically have a monthly price and allow you to create funnels yourself.
Typical Cost Range
Most DIY funnel tools cost between $19 and $499 per month. The price depends on features, limits, and usage.
What You Get: With DIY funnel software, you usually get:
Popular Tools
Common DIY funnel builders include:
This option works well if you want to save money and don’t mind building funnels yourself.
Freelancer or Agency Funnel Costs
Hiring a freelancer or small agency costs more, but it saves time. They handle the setup while you focus on your business.

Typical Cost Range: Freelancer or agency funnels usually cost between $500 and $5,000 or more.
What’s Included
This option often includes:
This is a good choice if you want better quality without paying for a full custom funnel.
High-End & Custom Sales Funnel Costs:
High-end funnels are built by large agencies. These funnels are fully customized and designed for serious growth.
Typical Cost Range: Custom sales funnels can cost $10,000 to $50,000 or more.
What You Get:
With a premium funnel, you usually get:
It is suitable for large brands, established companies, or high-priced products.
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Typical Sales Funnel Price Levels:
Sales funnels typically divide into three price categories. All levels have varied features and levels of setup.
Basic Funnel Setup
Cost: $300 – $800
A simple funnel is easy and simply made. It typically has a lead magnet page and a thank-you page. This kind of funnel is efficient when you simply need to gather leads and begin building your email list.
Intermediate Funnel
Cost: $800 – $1,500
An intermediate funnel includes more steps. It often has sales pages, a checkout page, and basic automation. This option is good for selling products or services online with a simple sales process.
Advanced Funnel
Cost: $1,500 – $5,000+
A sophisticated funnel has more details. It involves a complete funnel flow, email sequences, upsells, and automation. This is a funnel type that fits best in businesses interested in increased conversions and control.
Ongoing Sales Funnel Costs
There are also monthly expenses associated with sales funnels. Such expenses remain as long as your funnel is running.
Continued costs are common, and they include:
These costs help keep your funnel running and improving over time.
What Affects Sales Funnel Pricing the Most?
The price of a sales funnel can vary depending on a variety of factors.
The funnel size is important. Bigger funnels cost more. The quality of design is also a factor. Custom designs tend to raise the cost. Another aspect is copywriting, particularly when you require professional copy.
The cost also depends on the level of automation and the construction of the funnel. Simple funnels are cheaper. Fully developed funnels are more expensive.
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Conclusion
A sales funnel does not have a fixed price. The price varies depending on the simplicity or sophistication of your funnel.
You can start with a simple funnel or a homemade tool. To achieve better results and automation, you might have to spend more. The thing is to select a funnel according to your objectives and finances.
Begin with the basics and improve when your business expands. An efficient sales funnel is a long-term investment that can prove fruitful.
FAQs
Is it possible to create a free sales funnel?
Yes, there are free plans or trial tools. However, the vast majority of funnels require paid tools or upgrades.
Can I create a sales funnel on my own, and at a lower cost?
Yes, DIY funnels tend to be less expensive. All you pay for is the software and time.
What makes certain sales funnels make thousands of dollars?
Expensive funnels are custom-designed, with copywriting and automation. They have been constructed to convert more efficiently and scale more quickly.