How to Build a Membership Site in GoHighLevel (Step-by-Step Guide)

How to Build a Membership Site in GoHighLevel (Step-by-Step Guide)

Have you ever thought about creating a membership site but were confused by tools and monthly software costs? Do not worry about that! You are not alone. Most people want recurring income, but they do not wish to manage five different platforms just to make it work.

That’s exactly where GoHighLevel stands out.

In this guide, you will learn how to build a membership site in GoHighLevel even if you are not technical. This step-by-step tutorial will show you how to create protected content, set access levels and all inside one platform.

Start building your GoHighLevel membership site today and turn your knowledge into recurring revenue.

What Is GoHighLevel?

GoHighLevel is an all-in-one business platform that is specially designed for agencies, coaches and service businesses. This has all tools free, including email tools, course platforms, funnels, and CRMs, instead of paying separately. 

GoHighLevel comes packed with a pack of powerful tools in one place. With GoHighLevel, you can:

  • Build websites and funnels
  • Create membership sites and online courses
  • Lock content behind login access
  • Set up subscriptions
  • Automated emails, SMS, and onboarding setup
  • Manage users from a client portal

This makes it an ideal option for anyone who wants to build a membership site, training portal, or course platform without complex setups.

Read this: Sales Funnel Mistakes to Avoid: Simple Fixes That Can Save Your Sales

Why Membership Sites Are a Profitable Business Model

Membership sites are popular for one simple reason: predictable recurring revenue. Instead of selling once and starting over every month, a membership model allows you to:

  • Charge monthly or yearly subscriptions
  • Build long-term relationships
  • Increase customer lifetime value
  • Create a steady, reliable income

Whether you are a coach selling training, an agency offering resources, or a business delivering exclusive content, a GoHighLevel membership site helps you scale without adding more workload.

How GoHighLevel Simplifies Membership Site Creation

Many platforms claim to support memberships, but they often require add-ons or integrations. GoHighLevel is different. Here is what makes it easier:

GoHighLevel Course Launch Funnel Template | Online Course Sales Funnel for Coaches, Trainers & Educators
  • Built-in membership and course builder
  • Native payment integration
  • Automated email and SMS workflows
  • Full client and user management
  • No need for third-party course software

Set Up Your GoHighLevel Account

Before building anything, you need an active GoHighLevel account. Once logged in:

  • Create a new sub-account for your business
  • Choose your business details
  • Set your timezone and branding

They also have a ready-made snapshot with ready-made funnels, membership templates, and automations, which many users start with. It saves hours of set-up time and provides an excellent base.

Identify Your Membership Model.

The decision of what sort of membership you are creating comes before you make something. Ask yourself:

  • Is this an annual subscription or a one-time access?
  • Will there be multiple access levels?
  • Is the content released all at once or over time?
  • Is this for clients, students, or internal teams?

Standard membership models include:

  • Online courses
  • Coaching programs
  • Agency client portals
  • Training libraries
  • Community-based memberships

Knowing this upfront helps you structure everything correctly.

Create Your Membership Product

Inside GoHighLevel, go to the Memberships section. Here you will:

  • Create a new membership product
  • Name your membership
  • Choose the layout style
  • Set login and access rules

This membership product becomes the foundation of your site. 

Add Lessons and Modules

Now it’s time to build your content. GoHighLevel allows you to structure your membership using:

  • Categories (modules or sections)
  • Posts (lessons or content pages)

Each lesson can include:

  • Text
  • Videos
  • Images
  • Downloads
  • Embedded links

Set Drip Schedules and Access Levels

One powerful feature of GHL memberships is drip content. Instead of giving everything at once, you can:

  • Release lessons after specific days
  • Unlock modules weekly
  • Control access by membership level

This improves engagement and reduces refund requests because members stay active longer. You can also create multiple access levels, such as:

  • Basic
  • Premium
  • VIP

Each level sees different content based on what they paid for.

Set Up Payments and Subscription Models

Now let’s connect money to your membership. GoHighLevel supports:

  • Monthly subscriptions
  • Annual plans
  • One-time payments
  • Free trials

You will connect your payment processor and then attach the membership access to your product or offer. Once someone pays, HighLevel automatically:

  • Creates their login
  • Grants access
  • Starts onboarding automation
  • No manual work needed.

Automate Emails, SMS, and Member Experience

Automation is where HighLevel really shines. You can set up workflows to:

  • Send welcome emails
  • Deliver login details
  • Remind members to complete lessons
  • New account notification
  • Follow up for inactive members

You can even automate SMS reminders, which significantly increases engagement compared to email alone. This creates a smooth, professional member experience from day one.

Preview, Test, and Launch

Before going live:

  • Log in as a test user
  • Check content access
  • Test payments
  • Review emails and messages

Once everything works, publish your funnel or checkout page and start driving traffic. Your GHL membership site is now live and ready to generate recurring revenue.

Read this: How to Track Sales Funnel Performance: A Complete and Practical Guide

How GoHighLevel Compares to Other Membership Platforms

GoHighLevel is often compared to many other tools like Kajabi, Teachable, or Thinkific.

The biggest difference?

GoHighLevel is a system that is composed of CRM, automation, funnels, memberships, and payments. These features are usually charged with additional costs by other platforms or require integrations.

This is why GoHighLevel is a powerful platform for any type of businesses that desire control, flexibility, and scalability.

Key Features for Membership Growth

To grow your membership, engagement matters. GoHighLevel helps with:

  • Automated onboarding
  • Progress-based follow-ups
  • Behavior-triggered messages
  • Re-engagement campaigns

Strategies to Increase Retention and Maximize Recurring Revenue

A successful membership is about selling and retention. Here are simple strategies:

  • Add new content regularly
  • Send progress reminders
  • Offer member-only bonuses
  • Use surveys and feedback
  • Reward long-term members

Final Thoughts: 

In short, creating a membership site in Gohighlevel leads to consistent income and scalable growth. You do not need technical expertise. It comes with a proper, simple and clear user-friendly setup. Whether you are launching your first course or creating a client portal, GoHighLevel provides everything you need in one spot. 

Frequently Asked Questions About How to Build a Membership Site in GoHighLevel

Yes. GoHighLevel is a good fit in membership sites since it allows you to lock content, users, and automate access all in a single platform.

Yes, you can make lessons, post videos, and sell lessons with one-time payments or with recurring payments.

No. GoHighLevel has built-in membership hosting, so you do not require tools such as Kajabi or Teachable.

Yes. You can release lessons slowly using drip schedules to keep members engaged.

Yes. When someone signs up or uses a payment method, GoHighLevel automatically creates their login and sends access details.

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